About Blue Collar Marketing Group

We help home service trades — roofers, electricians, HVAC companies, plumbers, foundation repair — grow through organic search without relying on paid ads.

Our approach is systematic, not hype-driven. See our full SEO methodology here →

Who We Are

BCMG is not a faceless agency. We are real people who do the work we write about.

Joe Kotler

Co-Founder & Business Development

Joe brings years of experience working directly with blue-collar business owners. He understands the operational realities of running a roofing, HVAC, or plumbing company — from managing crews to keeping the schedule full. At BCMG, Joe handles client relationships, project scoping, and ensuring our SEO strategies align with real business goals.

Areas of expertise:

• Blue-collar business operations
• Client strategy and project alignment
• Translating SEO data into business decisions

Dave Mullins

Co-Founder & SEO Strategist

Dave has personally conducted keyword research for 100+ blue-collar service pages and manages BCMG's own content strategy, tracking performance weekly in Google Search Console. His focus is on helping home service trades reduce paid lead dependence through organic visibility — starting with BCMG's own site as Client Zero.

Areas of expertise:

• Keyword research for home service intent
• Content clustering and site structure
• Local visibility and Google Business Profile optimization
• SEO for roofers, electricians, HVAC, and plumbers

How We Work (Client Zero)

Before we recommend any strategy to a client, we apply it to our own site first. You are not paying for us to experiment on you. You are paying for what we have already tested on ourselves.

Every piece of advice on this site is backed by our own ongoing work — not theoretical best practices.

Read our full methodology →

What You Get (Not What We Promise)

• A transparent keyword report before any content is written
• A content brief for every post or service page we create
• A monthly performance snapshot from real Google Search Console data
• A direct way to ask questions about strategy or algorithm updates

We do not promise:

• Specific ranking positions or traffic numbers
• Overnight results or "quick fixes"
• Secrets competitors cannot also learn
• Victory laps or fake case studies

Contact

Blue Collar Marketing Group

Joe Kotler
Dave Mullins
860-918-4515
jdkotler@bluecollarmarketinggroup.com
dmullins@bluecollarmarketinggroup.com

Last updated: May 2026