Keyword research is figuring out what your potential customers are searching for online. It’s about understanding the exact words and phrases they type into Google or other search engines when they need something. These words are known as “keywords.” For example, if you’re a plumber, people might search for “emergency plumbing near me.” By identifying and using those keywords in your website and content, your business has a better chance of showing up when someone searches for that service. Keyword research ensures you’re creating content that matches what people are already looking for.
Blue-collar businesses often serve specific, local needs. Whether you’re a roofing contractor or an HVAC technician, your customers are searching for your services in their area. By targeting the right keywords, you’re making it easier for those people to find your business.
Unlike generic businesses, you don’t need to compete with the entire internet. Instead, your focus is on your local community or specific niche. For example, a phrase like “best electrician in [your city]” helps you target people in your area who are already looking for an electrician. This strategy enables you to rank higher for searches that matter most to your business.
Understanding your market is key to effective keyword research. For additional resources on market research, visit the Small Business Administration’s guide.
At Blue Collar Marketing Group, we don’t just pick random keywords. Here’s how we approach keyword research for your business:
When keyword research is done right, here’s what you can expect:
Keyword research is one of the most powerful tools for growing your business organically. At Blue Collar Marketing Group, we make it easy to connect with the customers who need you most. Let’s work together to boost your online visibility and drive real results for your business. Contact us today to get started!